Levis Extend their Red Wire DLX Collection.
Levis Strauss has extended their Red Wire DLX product range using Fibretronic's 'Fiddler' iPod joystick controller system. The spring / summer 2007 collection features eleven new styles of jeans and trousers in men's and women's styles with Fibretronic's unique control system incorporated into the watch pocket.
The new collection for 2007 follows on from the sucessful retail launch of the Red Wire DLX jeans platform in Fall 2006 (click for full story). As well as high product sales, Levi Strauss has reported that the Fibretronic enabled products have added US$5 billion of brand equity to Levis.